Do they really think they are doing the children something good by scaring them away from the sun (and how fun is that)?
Often it is not needed to search much for the commercial interests behind a sun-scare activity. It is really amazing it can be allowed? Do the parents know? In that case, do they care? Or maybe they also are indoctrinated to believe that this is something good?
Probably it would be less dangerous for the children’s health if a tobacco company were allowed to come and teach them how to smoke.
If you have some more examples like this, please write about them in the forum.